Ciljana publika u marketingu

Post author:AdviserGroup55
Post published:24. February 2022.
Post category:Sve novosti

Imate definiranu ciljanu publiku u marketingu i pitate se koliko je ona učinkovita? Ispod donosimo malo drugačiji pogled na ciljane publike i njihovu učinkovitost.

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Performance

Statistički

Statistički kolačići anonimnim prikupljanjem i slanjem podataka pomažu vlasnicima stranice da shvate na koji način posjetitelji komuniciraju sa stranicom.

Cookie	Duration	Description
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_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_54WKBDCXX5	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_104099440_3	1 minute	Set by Google to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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Marketinški

Marketinški kolačići koriste se za praćenje posjetitelja kroz web-stranice. Namjera je prikazivanje oglasa koji su relevantni određenom korisniku i potiču ga na sudjelovanje, što je bitno za izdavače i oglašivače trećih strana.

Cookie	Duration	Description
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