One study found that organizations prioritizing emotional performance metrics can see a 20% rise in productivity and significantly lower turnover. And one source notes that up to 20% of employees report lower performance when in a negative emotional state, like feeling “down.”

Brands that win name an enemy, the wasteful status quo, not a competitor. A clear villain makes your story 22× more memorable and turns customers into allies. Stop selling features and start leading a fight.

How companies can test smarter models of work, but only if they have clearly defined KPIs and a commitment to mutual value: productivity for the business, and a livable rhythm for the people.

U digitalnom svijetu koji se mijenja iz dana u dan, sada još i više u eri umjetne inteligencije – više nije dovoljno “biti online”. Web stranica mora postati aktivni dio…